The New Playbook Experience
“An utterly transformational experience.”
-Program Alumna
The New Playbook Experience is Randi Braun's signature cohort program for women who are ready to practice the game-changing tools from Something Major: The New Playbook for Women at Work with the author herself.
Working with high-performing women across industries—from Fortune 500 executives to healthcare leaders to entrepreneurs—executive coach Randi Braun developed The New Playbook Experience as a powerful next step after observing [Enter key insight about what you observed from readers/clients here]:
Clients were asking the same transformational questions: How could they ditch perfectionism and external validation for good? How could they finally silence their inner critic and trust their intuition?
Clients wanted to practice the tools in real-time instead of going it alone: They craved opportunities to work through challenges with expert guidance and community support.
Clients needed accountability and ongoing support: Often feeling like they were the only ones navigating these workplace challenges, they wanted connection with other ambitious women on the same journey.
“This program brought me so much clarity around what I want—and what I need—to thrive personally and professionally. Best of all, it provided actual tactics I could take with me to chase after my goals. Thank you, Randi!”
- Program Alumna
The Zoom Where It Happens
Here's how we work over the course of 20 weeks: we do important work, we have fun, we make meaningful connections, and we support each other. This is the one place where you will be part of a community where nobody cares about your title or what projects, people, or problems you're managing, but instead where you'll be a place to gather with other ambitious women to level up together.
Women simply love our programs: so much so that we’ve even had cohort participants join us from their hotel rooms on vacations to Mexico because they didn’t want to miss a session! Read on for more details about the upcoming cohort sessions.
“Participating in Randi’s program is one of the best things I’ve done to invest in myself and my leadership in a long time.”
- Program Alumna
What You Can Expect to Gain if you Join
Across the 20 weeks of the program, participants in The New Playbook Experience can expect to gain insights and tactics for thriving in their work life, including:
Cracking the confidence code by ditching perfectionism, external validation, and your inner critic
Developing your intuition and learning to trust your inner mentor
Setting better goals that actually align with what you want (not what you think you should want)
Owning your message and communicating with greater impact and authenticity
Building meaningful connections with other women who are committed to playing by new rules
“Randi did an excellent job helping us live our best lives. Her clear focus and preparedness were super inspiring and I loved how she reframed ideas and challenged us to push ourselves in the moment.”
- Program Alumna
HOW THE NEW PLAYBOOK EXPERIENCE IS BUILT:
Developed by scaling the same coaching techniques Randi uses with her 1:1 clients, here's more about how the program is built:
Built for convenience: Live sessions take place every Monday at 1pm ET (with strategic breaks during holidays), so you have one consistent time to commit to your own growth.
Built for connection: Combining our cohort of ambitious women, we leverage the power of the group that happens when women come together to support each other as we experiment, develop, and take learnings with us to work. Because cohort connection and confidentiality are a top priority, sessions are not recorded.
Built to individualize: The New Playbook Experience is a series of workshops with deep dives and didactic teaching blended with real-time coaching. Participants actively discover how each session's content connects to your own unique work life through facilitated cohort discussions, small breakout discussions, and exercises, which translate for group conversation into individualized awareness and action. As the capstone to the program, each cohort participant will receive a [Enter what individual element they receive here].
Built for impact: The New Playbook Experience was built based on the most common areas Randi sees high-performing women struggle with, as both established and emerging leaders. Put simply, we built On Purpose because the stuff works. To make sessions impactful, cohort participants are given a brief pre-read (emphasis on brief) because we know you're busy: a key takeaways cheat sheet of key concepts from each session, and actionable feedback (that's what we call homework) that you can take into the lead-up to your next professional sessions.
“I went from not being in control of my goals and destiny to becoming fully aware of where I wanted to go, and became intentional on the steps I would take to get there.”
- Program Alumna
What You’ll Need to Have a Great Experience:
The technology: Access to Zoom, ability to join by video, and a good internet connection—you know, the usual videoconferencing stuff.
The physical space: An environment where you can participate on camera in a private place to join our sessions from. To ensure a wonderful experience is had by all, if you prefer to be in the office on the days we meet, please plan in advance to book a conference room to close the door to your office, or to make other arrangements. We've found a positive environment for all.
The materials: A copy of Something Major: The New Playbook for Women at Work which you can purchase on Amazon or borrow from your local library. We'll be providing a [Enter page On Purpose guide with key concept cheat sheets, homework for you to take learnings immediately into your work life, journal prompts materials].
The calendar availability: Mondays at 1pm ET | Oct 27, 2025 – Mar 30, 2026
Oct 27, 2025 – 🎯 Ditching Perfectionism Part 1
Nov 3, 2025 – 🎯 Ditching Perfectionism Part 2
Nov 10, 2025 – 🪞 Untethering from External Validation
Nov 17, 2025 – 🧠 Inner Critic #1
Nov 24, 2025 – 🧠 Inner Critic #2
Dec 1, 2025 – 💬 Office Hours
Dec 8, 2025 – 🔮 Intuition – Tools Based on Chapter
Dec 15, 2025 – 🔮 Intuition – Inner Mentor
🚫 Dec 22 & 29, 2025 – No Sessions (Holiday Break)
Jan 5, 2026 – 🎯 Goals #1
Jan 12, 2026 – 🎯 Goals #2
Jan 19, 2026 – 💬 Office Hours (MLK Day – held another day this week)
Jan 26, 2026 – 🔁 Rebounding When the Plan Blows Up
Feb 2, 2026 – 📣 Owning Your Message
Feb 9, 2026 – ⏳ Time & Productivity #1
Feb 16, 2026 – 💬 Office Hours (Presidents Day – held as scheduled or another day)
Feb 23, 2026 – ⏳ Time & Productivity #2
Mar 2, 2026 – 🚧 Boundaries #1
Mar 9, 2026 – 🚧 Boundaries #2
Mar 16, 2026 – 💖 Self-Care #1
Mar 23, 2026 – 💖 Self-Care #2
Mar 30, 2026 – 🏁 Completion Session
The mindset: A curiosity to think big and experiment with a propensity for having fun, and a willingness to challenge yourself.
Pricing & Registration:
The program fee: [Enter price] for each of the [Enter number] months. We keep things simple by billing you monthly throughout the program, so there's no need to pay all four installments upfront. The program fee includes [Enter what's included hours of group and individual coaching and our [Enter materials] On Purpose guide.
Work with discount: Sign up with a friend or colleague and you will both receive a 10% "work wife" discount.
Asking your employer to sponsor: [Enter text about employer sponsorship - A third of last year's cohort had their employer sponsor their participation, while the other two-thirds of our cohort self-sponsored. If you're interested in asking your employer to help sponsor your participation, please reach out and we can provide a program overview and email template. We're happy to answer questions and hope you'll join us regardless. Email us info below to request more info.]
To register: [Enter registration instructions with the subject line "New Playbook Experience." Remember, our cohort is capped at a smaller intimate group, first-served. We sold out last year and hope to include you in our cohort for 2026.]
Questions:
Have a question we didn’t answer? No problem. Just shoot us an email to randi@somethingmajorcoaching.com with the subject line “New Playbook Experience” and we’ll be happy to answer any questions, big or small.